Analysis of the Stylistic Features in “Poetry” by Marianne Moore

Investigation of the Stylistic Features in â€Å"Poetry† by Marianne Moore Investigation of the Stylistic Features in ?Poetry? by Marianne Moore ?Poetry?, is one of Marianne Moore?s most popular sonnets. In it Moore begins, ?I as well, loathe it.? alluding to verse. In any case, this doesn't imply that Moore had faith in rehearsing her verse half-genuinely. She just accepted that so as to make incredible verse one would appreciate perusing the work profoundly and truly. Moore has had a few manifestations of the sonnet ?Poetry?, including one as short as four lines and one up to thirty-eight lines. The four-line variant was brief to such an extent that it took into account a confusion. Nonetheless, the more drawn out rendition characterizes the sonnet with her popular expression, ?nonexistent nursery with genuine amphibians in them.? Moore?s sonnet, ?Poetry?, is a solid sonnet where Moore?s portrays how when verse is to digest, it becomes ?pointless?. This is on the grounds that the peruser needs to dissect the sonnet so much they lose the experience of peru sing and getting a charge out of it.English: Alexander Blok's sonnet 'Noch, ulica, fonar...Her verse is clear and gives the peruser a feeling of encountering the point with symbolism use, particularly when she portrays the creatures in ?Poetry?. Her complexity between having a sonnet being authentic and afterward another being crude makes the sonnet emotional and engaging. Most of her sonnet discusses what makes a decent sonnet. This has to do with the artists? fanciful capacity when composing a sonnet. Releasing their creative mind and yet causing it to appear to be sensible. Moore?s state?s her thought in a free style. The sentences are not uneven or right to the point rather they are long and enlightening. Moore?s refrains are separated in sentences and Moore?s third verse is a piece of a sentence that doesn?t end till the accompanying paragraph.Moore?s sonnet, ?Poetry?, is extremely extraordinary in light of the fact that in it she...

Co-Operative Practice and Philosophy of Working Together Essay

Co-Operative Practice and Philosophy of Working Together - Essay Example Co-usable individuals face the test of executing their systems compelling to such an extent that each part contributes adequately to the exercises of the gathering. A large portion of the occasions understudies neglect to get a handle on singular responsibility and positive association in the correct manner brings about certain individuals perform the greater part of the undertaking and other simply closing down as though they accomplished the work in any case guarantee they partook in the exercises. Besides, there is the inclination of the development of the ‘bossy’ understudies who is typically think they perform superior to other people and consequently decline to permit the commitment of individuals viewed as poor in scholastics (Kagan and Kagan, 2009). In the long run, come understudies will gain nothing from the gathering. Corporative learning was created dependent on the instructive justification that was proliferated from socialization needs instead of scholarly needs. This point of view can be disadvantageous to a portion of the corporative individuals. Part commitment is viewed as a method of accomplishing a social privilege and along these lines, low achievers are deprecated by the higher achievers. Additionally, making a definitive instructive objective as a gathering issue represses singular training (Johnson and Johnson, 2005). Gathering possibilities are additionally answerable for advancement of friend pressure as individuals make a decent attempt to fit in with affected conduct, which can be exceptionally impeding. Friend pressure is exceptionally innate in bunches with numerous instances of contentions as individuals attempt to accomplish accord by making affiliations with others to stifle the distinctions.

The Concept of Death in Edgar Allan Poe’s Poems Free Essays

string(100) is been exhibited as he attempts to do without his dread and sets up himself unyieldingly for the visitor. Part 03 Investigation â€Å"Works of workmanship or writing significantly uncover their creator’s psychology† Marle Bonaparte In this part, the point by point investigation would concentrate on the angle on various mentalities received by Edgar Allan Poe to depict his origination of death in chose sonnets. Poe himself sees passing in different encounters and his change of death starting with one sonnet then onto the next is important. The bedrock of investigation would be The Raven, Annabel Lee, Lenore, The City in the Sea, Eldorado, and The Conqueror Worm. We will compose a custom exposition test on The Concept of Death in Edgar Allan Poe’s Poems or then again any comparable point just for you Request Now In spite of the fact that the subject in these sonnets is the equivalent, the perspectives and the idea of depiction are altogether extraordinary in every one of them. The section is apportioned to three captions, man’s disposition towards death of the dearest, man’s depiction of death and the third relates to the explanations for these perspectives embraced dependent on Poe’s account. Man’s disposition towards the passing of the dearest: The Raven The sonnet follows an anonymous storyteller who is likewise a regretting admirer of his dead dearest Lenore. Lenore is believed to be the expired spouse of Poe and holds the focal component in this sonnet. The story sonnet starts on a troubling night of December, where the darling is viewed as drained and powerless. Recollecting his dead adored he encounters boredom and attempts to defeat this by redirecting his thoughtfulness regarding an old book. As the storyteller is seen feeling at disquiet and frail, he hears a tapping on his chamber entryway. He supports himself that a guest may have tapped the entryway to look for refuge and that's it. Once upon a 12 PM troubling, while I contemplated, frail and fatigued, Over numerous an interesting and inquisitive volume of overlooked lore,†While I gestured, about resting, out of nowhere there came a tapping, As of somebody tenderly rapping, rapping at my chamber entryway. â€Å"‘T is some visitor,† I mumbled, â€Å"tapping at my chamber entryway; Just this and nothing more.† (The Raven 112) Since the start of the sonnet, peruser can feel the atmosphere of death encompassing the storyteller. The utilization of â€Å"I† is the sonnet shows anonymous storyteller being frightful and disturbed as he depicts the sound in rather negative term â€Å"rapping†. As indicated by TheFreeDictionary, the word compares to a progression of quick perceptible blows so as to stand out. This rapping sound produced which is depicted is making the storyteller mindful of his environmental factors more and he starts to fear for himself. Storyteller likewise utilizes â€Å"gentle† which depicts one more engaging viewpoint, the delicate tap made the storyteller mindful of his circumstance and had the option to react to it. The storyteller additionally shows his disturbed nature: â€Å"Tis some visitor,† I murmured, â€Å"tapping at my chamber entryway/Only this and nothing more.† Storyteller currently proceeds onward to recalling his lost darling Lenore. He can be clearly observed to exhibit his oblivious through a snapshot of flashback, a particular time that he is remembering again in that chamber. The utilization of words â€Å"dying embers† features a trigger created in the storyteller about his lost Lenore. It is said that â€Å"we unknowingly will in general flee from our upsetting musings and excruciating encounters by accepting and persuading ourselves to overlook them.† These quelled considerations and encounters stay in our oblivious in a lethargic stage, and when comparative circumstance happens, these repetitive encounters surfaces. The past has surfaced again when the storyteller moves into flashback, feeling distress for having lost his adored until the end of time: Ok, unmistakably I recollect it was in the depressing December What's more, each different kicking the bucket coal fashioned its phantom upon the floor. Enthusiastically I wished the morrow;â€vainly I had tried to obtain From my books delay of sorrowâ€sorrow for the lost Lenore, For the uncommon and brilliant lady whom the heavenly attendants name Lenore: Anonymous here for evermore. (The Raven 112-113) Here, storyteller utilizes â€Å"bleak December† to connote cold, and thus demise. The absolute first line makes an origination of death as cold and steady in the reader’s eyes. Nothing lives in the winter, for the individuals who live goes into hibernation till the winter outperforms. December is the period of winter. This represents passing as cool, unforgiving and bigger in size. The cold of winter clears out the glow easily as the storyteller clarifies it as â€Å"dying ember†. This perishing ash created the flashback of his darling and this thus ingrains the storyteller to consider his beloved’s passing. He considers her the â€Å"fair maiden† whom the heavenly attendants removed, leaving storyteller miserable and sorrowful in quality. To outperform his distress, he looked for asylum in books: â€Å"Eagerly I wished the morrow; †vainly I had tried to acquire/From my books delay of distress for the lost Lenore. Presently storyteller moves to open the entryway, dreading, lamenting, and mulling over that it may be Lenore that looks for entrance in his chamber. The portrayal of this dread is uncanny as storyteller shows his inward dread which enchants in him awful yet incredible repulsions that he has never felt. This uncanny demeanor towards death is apparent of the idea of Poe. Poe sees demise as an unavoidable idea in this account sonnet. The repulsions that the storyteller faces are depicted through the melodic impact of luxurious purple drapery, pitiful, dubious stirring of purple shade, storyteller is currently startled of this sound and consoles himself that it may be some guest who looks for entrance at his chamber entryway. From the underlying idea of death as an inescapable wonders, the change has made demise creating dread inside storyteller. The storyteller is presently frightful of the feeling around him as it creates the flashback of his lost love. Furthermore, the smooth miserable dubious stirring of each purple shade Excited meâ€filled me with incredible fear never felt; So now, to in any case the pulsating of my heart, I stood rehashing â€Å"‘T is some guest begging passage at my chamber entryway, Some late guest imploring passage at my chamber entryway: This it is and nothing more.† (The Raven 113) The narrator’s state is been displayed as he attempts to renounce his dread and builds up himself resolutely for the guest. You read The Concept of Death in Edgar Allan Poe’s Poems in classification Papers He banters with the individual on the opposite side of the entryway. Storyteller, totally obscure of the guest, attempts to impart his contemplations by saying that he was almost resting, and the visitor’s tapping was so particular and clear that he had the option to hear it, in this way, requests their statement of regret for he was snoozing and opens the entryway wide. In any case, the storyteller meets only murkiness on the opposite side. By and by my spirit became more grounded; delaying then no more, â€Å"Sir,† said I, â€Å"or Madam, really your pardoning I beseech; In any case, the truth of the matter is I was snoozing, thus tenderly you came rapping, Thus faintly you came tapping, tapping at my chamber entryway, That I rare was certain I heard you†Ã¢â‚¬here I opened wide the door:†Haziness there and that's it. (The Raven 113-114) The storyteller presently reverberates with his dread again, pondering, dreading â€Å"dreaming dreams no humans at any point hoped against hope previously. In total dread, the main word that storyteller could consider was of Lenore and as he talks it, it resonates back to him. This can likewise be oppressed as his internal depression, the storyteller, powerless from his grieving of his cherished feels alone and overlooked, and as he hears the tapping, thinks about his lost love returning to him. As indicated by Freud, the dread of death commands us more regularly than we know. This dread of death permitted the storyteller to recall his recollections of Lenore and get her out when he opens the entryway. Later a boisterous tapping is again heard and when he checks again finds a dignified Raven of pious long stretches of yesteryear entering his chamber.it looked for bust of Pallas simply over his chamber entryway to choose and concentrated on the storyteller. The Raven assumes an essential job in this sonnet. This Raven not just goes about as a straightforward creature doing its offering yet goes about as a rotate to release the feelings storyteller conveys with him. Presently the origination of death has once more changed. Demise has now appeared as The Raven. The raven is most importantly, viewed as a feathered creature of underhandedness. This feathered creature has since a long time ago been related with various folklores. In Norse folklore, for example, Raven connotes as a delivery person. Odin’s two ravens, Hugin and Munin, Thought and Memory; flew over the world to gather updates on the day and report back to Odin. It is likewise related to be a harbinger of death and fate, with solid relationship with tempests and floods. Storyteller currently intrigued and energized of the passage of the Raven â€Å"ebony fledgling flabbergasting my tragic extravagant into smiling† (Raven 43) solicits the animal from its name. The raven amazes the speaker by saying â€Å"Nevermore†. Storyteller inquisitive to realize more beginnings asking the Raven of its whereabouts. He thinks for a moment with regards to what would he be able to ask from the fowl when his brain begins to meander back to his lost Lenore. The speaker feels the air getting thick around him and scented with fragrance from some brilliant being Seraphim. As indicated by Christian angelology, Seraphim mean â€Å"burning ones† or at the end of the day, nobles. They are otherwise called â€Å"ones of love†. Here the storyteller trusts Raven to be an errand person, a prophet which could foresee in the event that he could meet his cherished Lenore in Heaven to which he repl

Western civilization.The political theory of John Locke and Jean Essay

Western civilization.The political hypothesis of John Locke and Jean Jacques Rousseau - Essay Example This is an investigation about the political hypothesis of John Locke and the political hypothesis of Jean Jacques Rousseau. Moreover, the examination will feature and talk about how the considering Locke and Rousseau fit into the time of Enlightenment. The examination will begin with a conversation of the political hypothesis of Locke, trailed by a conversation of Rousseau’s political hypothesis, and afterward end with how their speculation fits into the time of illumination. The political hypothesis of John Locke John Locke can be viewed as one of the establishing fathers of liberal way of thinking, which lays accentuation on restricted government and individual rights. In his contentions about the condition of nature, Locke noticed that nature is described by shortage of things to eat or wear. In this manner, individuals must make a solid effort to get food to eat and different necessities. Two things occur because of this difficult work; initial, an individual endures. Als o, an individual makes property by blending work in with the regular assets to make food, safe house, and material (Bode 4). Locke contended that issues may emerge with property since it tends to be disconnected from the person. In the condition of nature, numerous individuals might be happy to take care of the issue of shortage by grabbing a person’s property. Through this battle, the possibility of government appears. Locke estimated that men entered the general public with a definitive point of protecting their property. Individuals penance their opportunity in the condition of nature and go along with others in a defensive government... God doesn't pick rulers; individuals imagine lords to ensure property. On the constraints of government, individuals have the position to supplant pioneers in the event that they neglect to play out their obligations true to form (Bode 6). The political hypothesis of Jean Jacques Rousseau Jean Rousseau can be viewed as a huge figure in the advancement of philosophical idea in the eighteenth century. He was one of the researchers who built up the political hypothesis, which would later impact the period of upsets, particularly the French and American Revolutions. On the nature and society, Rousseau noticed that man’s normal state could be more favored than the common or social state. In his Discourse on correspondence, Rousseau contends that man will in general show up as the single rescue and carries on with a joyful life (Qvortrup 76). In his old style chip away at political hypothesis, The Social Contract (1762), Jean takes note of that ‘Man was brought into the world free, however is wherever in chains’. This communicated his conviction that the general public has defiled man. He contends that individuals perceive a general will, which is aggregate (Qvortrup 78). This general will ought to speak to the benefit of all or the enthusiasm of the general population. All residents should participate and demonstrate pledge to the general great. This ought to happen regardless of whether it implies that individuals should act against their own or private interests. For instance, individuals may bolster an ideological group that proposes to force overwhelming expenses on the off chance that they have high pay. This would not hurt as the tax collection will carry extensive advantages to all people. To Rousseau, along these lines, a reliable resident ought not put their private advantages first. He contended that when individuals don't put their own advantages first, uniformity and

GASTRO ESOPHAGEAL REFLUX DISEASE Essay Example | Topics and Well Written Essays - 1250 words

GASTRO ESOPHAGEAL REFLUX DISEASE - Essay Example GERD is a hazard factor for Barrett’s esophageal (BE), which additionally inclines patients to esophageal adenocarcinoma (EAC). Patients determined to have GERD require proton siphon inhibitors treatment as a component to forestall the event of BE and EAC. This paper is an examination of the present investigations on GERD and an audit of a contextual investigation for a kid experiencing GERD. Contextual analysis The contextual investigation is of a multi year old kid who experienced cerebral pains and neck torment. The kid had begun grumbling of the torment four years before the mother counseled a chiropractic specialist. The youngster had created torment subsequent to riding in a â€Å"dodge ‘em† vehicle. A crisis stop declined the torment, which constrained the mother to look for clinical help. The seriousness of the neck torment had decreased before counsel, however the force of cerebral pains had stayed consistent. Different indications included episodes of di scombobulation and queasiness brought about by neck turn, overwhelming sickness in the first part of the day, and extreme neck agony and retching after dinners. The youngster additionally experienced stomach torment over the stomach, repeating bronchitis and headache because of the family ancestry. The specialist played out a physical assessment that demonstrated ordinary development and advancement. Neurological, stomach, cardiovascular, and respiratory assessments didn't display unusual discoveries. Limitations on segmental movement on upper cervical spine and sacral brokenness were seen after a chiropractic spinal assessment. The specialist additionally watched Shimizu reflex on the upper right hand side demonstrating an upper cervical issue (Jonasson, and Knaap, 2006). Utilizing the above data, the specialist made a conclusion of cervicogenic migraine and stomach torment. The specialist accepted the agony had a somatovisceral birthplace. The analyzed issue was accepted to be bec ause of upper cervical complex subluxation and milk hypersensitivity. The specialist proposed treatment including a blend of chiropractic control of upper cervical intricate and cranial treatment. This prompted a brief decrease in cerebral pains and unaltered stomach torment. The mother looked for another assessment from a youngsters specialist after seven medicines. The subsequent interview uncovered normal colic, steady reflux, and intermittent disgorging of undigested food. These manifestations irritated when the kid expected a supine stance. Stomach torment on the stomach and lower chest caused the specialist to change the underlying analysis to GERD. The patient was alluded to his general professional for GERD treatment and follow-up contacts uncovered that the condition had improved enormously (Jonasson, and Knaap, 2006). Ebb and flow Research History of the sickness The predominance of the illness has expanded worldwide because of rising stoutness and medications that influen ce LES capacities. Studies have demonstrated that roughly 33% of the US populace grumble of GERD side effects month to month (Narmeen and Woodward, 2013). Ladies have a higher pace of encountering GERD indications than men. Western nations have a high predominance extending from 38 percent in Northern Europe to 9 percent in Italy. Yearly, more than 100 million proton siphon inhibitors are endorsed to GERD patients in the western world. The high commonness in western nations can be credited to way of life, which is a significant inclining factor. The condition is an inclining factor for esophageal disease, which influences around 400, 000 individuals around the world (Vats et al, 2006). Patients experience loss of craving and harms to the lungs, throat, and ears because of abundance

How to Brainstorm Effectively - Focus

How to Brainstorm Effectively - Focus The ability to generate ideas â€" and implement them efficiently â€" is crucial for the long-term success of businesses, yet few take the time to create a culture that truly fosters creativity and innovation. The first step to establishing such a culture within a professional environment is to learn how to brainstorm effectively. But, before exploring ways in which you can facilitate the perfect brainstorming session, let’s take a quick look at the origin of this popular technique.  Brainstorming originated as a solution to a problem we are all familiar with â€" how do you come up with a unique, novel idea within the context of a professional environment? Advertising executive Alex Osborn felt that the traditional meeting environment suppressed the free flow of original ideas, so, he came up with a strategy that would involve adhering to a set of rules. This would be the catalyst needed in order to create a space where creativity could flourish. This strategy would later become known as brainstorming. Osborns rules restricted judgment, encouraged a high quantity of suggestions, sought collaboration and celebrated bold proposals. While his rules remain at the heart of modern brainstorming, these values have evolved into a variety of techniques and methods. The goal of brainstorming â€" creativity â€" has remained unchanged, but further refinement over the years has allowed businesses to approach the practice from many angles and for a range of purposes. Weve created a guide that includes the six most effective brainstorming techniques, along with practical examples, to equip you for organizing a brainstorming session that can yield the best results. 1. Clarify the Goal Before brainstorming, it’s good to set the focus of the session. Preparation can make sure everyone is on the same wavelength. Whats the ultimate objective of the meeting? Are you developing real solutions for company problems? Setting the focus of the session is simple. As simple as writing a short brief. For instance, if your company is releasing a product later in the year, your brief could be about crafting a memorable, creative strapline. Clarifying your goal in the beginning allows you to track and measure the results afterward. Did you reach your goals? Did you accomplish what you set out to? Then, make sure you post the brief in an accessible place so that everyone can reference it. That gives all team members a reference point and acts as a reminder of the session’s purpose. That way, you can also ensure no one veers off course. Keeping on task is another obstacle you might face, but using an external facilitator or moderator will make sure your group reaches its goals and achieves what it set out to achieve. Look for someone who has experience in facilitating brainstorming sessions. Someone who can trigger productive discussions, steer the group toward a high volume of ideas, in a criticism-free zone. 2. Loosen Up Think of all those times you’ve attended a meeting where the same, predictable course of action has been suggested again and again. Staying in your comfort zone gets in the way of brainstorming. Everyone has the ability to think creatively under the right circumstances. In order to brainstorm successfully, get everyone to loosen up, feel inspired so that the process can take off. So, how do you get a group of colleagues, who only know each other in a professional setting, to loosen up? How can your team prevent corporate protocol from holding them back from exceptional ideas? According to a study from Northwestern, an embarrassing tale is the icebreaker you need. In the experiment, instead of the traditional “I am so-and-so…” introduction, individuals were encouraged to share an embarrassing moment with the group. Afterward, the groups brainstormed. Blush-worthy stories managed to get participants to drop their guards, and this led to 26 percent more ideas than usual. Plus, the range of ideas was broader than usual, with 15 percent more areas of discussion. So, a little uneasiness at the start can help people loosen up and generate an atmosphere where unique thinking can thrive. Start sessions off with unexpected activities to trigger out-of-the-box thinking. 3. Embrace Collaboration Many believe that brainstorming as a group is less productive than as an individual. That’s because group settings have the potential to become chaotic, and, offer spotlight to only the most outspoken members. While there are benefits to separating people, the team dynamic can thrive through collaboration.  Also, building on one anothers ideas can lead to unique results and foster company cohesiveness. But how do you get all individuals to collaborate? Try using good old-fashioned pen and paper. Putting ideas on paper gives everyone an equal opportunity to collaborate, and this can change the success level of the session. Researchers examined this by looking at the order of brainstorming through group and individual writing. One group passed around slips of paper and built ideas together, while the other jotted down their own ideas first. The group that generated ideas together produced a whopping 37 percent more ideas. The results of this study display how collaboration can be profitable when each member of the group has an equal say. You can use a method like this too. Establish equality by facilitating a session where everyone can write down their ideas separately and then discuss them together.   4. Use Limitations It may seem counterintuitive to create a free-flowing environment that fosters creativity and then say, “Wait! Add constraints.” But, restrictions can actually increase creativity and serve as a healthy incentive for inspiration. Set deadlines for your team to finish collecting ideas for instance. Many artistic geniuses and innovators appreciate restrictions in their creative work process. Architect Frank Gehry, who constructed the Guggenheim Museum, let limitations provoke him to craft masterpieces. In the same way, appropriate boundaries can instigate ideas. You could set a time limit for your brainstorm session the pressure will certainly motivate any team  into using imaginative thinking. Time-tracking software like Toggl can provide a helpful boundary for your team and enhance online collaboration sessions. 5. Value Diversity and Individual Input Whilst brainstorming, be sure to prioritize individual perspectives so that you can reap the benefits of divergent thinking. Your biggest assets at a brainstorming session are the minds that are sitting with you. Each persons experience, worldview and background allows them to address a puzzle from a different angle. Fresh ideas from different outlooks, personalities and specialty areas can keep your team from chiming in, Someone else already said my answer. You also have a greater chance of gaining original insight when you value multiple points of view. So, valuing diversity and divergent thinking can yield a wide array of potential solutions. One way to highlight individual thought is through a question-generating technique called framestorming. First, everyone hears a problem that would require a solution. Everyone is then divided into smaller groups. These groups are tasked to come up with questions about the problem (one person records). Each group then finalizes their questions. Next, everyone agrees on the top three questions from the list. The process is complete after a reflection period, and the questions then become actionable projects. 6. Map out Your Ideas Creating a summary of sessions creative outputs and team suggestions makes it easier to spot promising ideas. Actually visually mapping out information can highlight the connection between thoughts and direct your next steps. But how exactly is a visual summary of the session useful? Well, the human retina transmits data at approximately 10 million bits per second, meaning that people receive information by sight quickly. Once data is in a conveyable form, it can lead to decision-making. A strategy called data visualization links separate ideas in a big-picture format. Also, creating a visual record of the session can help you store and manage ideas. If you use a systematic and organized method, you can easily return to these results later. A mind map is the ideal tool to do this because it offers a visual summary. Mind-mapping software can piece together distinct thoughts for your group to observe and build upon.   Facilitate a Profitable Brainstorming Session Nurturing creative thinking is a complex process, but you can stimulate your team by valuing individuals and embracing collaboration. All in all, the key to organizing an effective brainstorming session within a professional environment is to be prepared! Setting your goal for the session helps with your preparation. Make sure that everyone loosens up and use limitations for that added extra little challenge.  Keep a record by mapping out your ideas. And remember, brainstorming is an effective technique to develop ideas, so always keep the environment and atmosphere light-hearted and non-judgmental, that way you ensure the most creative outcome. Unlock your creativity with online mind mapping! Try MindMeister How to Brainstorm Effectively - Focus The ability to generate ideas â€" and implement them efficiently â€" is crucial for the long-term success of businesses, yet few take the time to create a culture that truly fosters creativity and innovation. The first step to establishing such a culture within a professional environment is to learn how to brainstorm effectively. But, before exploring ways in which you can facilitate the perfect brainstorming session, let’s take a quick look at the origin of this popular technique.  Brainstorming originated as a solution to a problem we are all familiar with â€" how do you come up with a unique, novel idea within the context of a professional environment? Advertising executive Alex Osborn felt that the traditional meeting environment suppressed the free flow of original ideas, so, he came up with a strategy that would involve adhering to a set of rules. This would be the catalyst needed in order to create a space where creativity could flourish. This strategy would later become known as brainstorming. Osborns rules restricted judgment, encouraged a high quantity of suggestions, sought collaboration and celebrated bold proposals. While his rules remain at the heart of modern brainstorming, these values have evolved into a variety of techniques and methods. The goal of brainstorming â€" creativity â€" has remained unchanged, but further refinement over the years has allowed businesses to approach the practice from many angles and for a range of purposes. Weve created a guide that includes the six most effective brainstorming techniques, along with practical examples, to equip you for organizing a brainstorming session that can yield the best results. 1. Clarify the Goal Before brainstorming, it’s good to set the focus of the session. Preparation can make sure everyone is on the same wavelength. Whats the ultimate objective of the meeting? Are you developing real solutions for company problems? Setting the focus of the session is simple. As simple as writing a short brief. For instance, if your company is releasing a product later in the year, your brief could be about crafting a memorable, creative strapline. Clarifying your goal in the beginning allows you to track and measure the results afterward. Did you reach your goals? Did you accomplish what you set out to? Then, make sure you post the brief in an accessible place so that everyone can reference it. That gives all team members a reference point and acts as a reminder of the session’s purpose. That way, you can also ensure no one veers off course. Keeping on task is another obstacle you might face, but using an external facilitator or moderator will make sure your group reaches its goals and achieves what it set out to achieve. Look for someone who has experience in facilitating brainstorming sessions. Someone who can trigger productive discussions, steer the group toward a high volume of ideas, in a criticism-free zone. 2. Loosen Up Think of all those times you’ve attended a meeting where the same, predictable course of action has been suggested again and again. Staying in your comfort zone gets in the way of brainstorming. Everyone has the ability to think creatively under the right circumstances. In order to brainstorm successfully, get everyone to loosen up, feel inspired so that the process can take off. So, how do you get a group of colleagues, who only know each other in a professional setting, to loosen up? How can your team prevent corporate protocol from holding them back from exceptional ideas? According to a study from Northwestern, an embarrassing tale is the icebreaker you need. In the experiment, instead of the traditional “I am so-and-so…” introduction, individuals were encouraged to share an embarrassing moment with the group. Afterward, the groups brainstormed. Blush-worthy stories managed to get participants to drop their guards, and this led to 26 percent more ideas than usual. Plus, the range of ideas was broader than usual, with 15 percent more areas of discussion. So, a little uneasiness at the start can help people loosen up and generate an atmosphere where unique thinking can thrive. Start sessions off with unexpected activities to trigger out-of-the-box thinking. 3. Embrace Collaboration Many believe that brainstorming as a group is less productive than as an individual. That’s because group settings have the potential to become chaotic, and, offer spotlight to only the most outspoken members. While there are benefits to separating people, the team dynamic can thrive through collaboration.  Also, building on one anothers ideas can lead to unique results and foster company cohesiveness. But how do you get all individuals to collaborate? Try using good old-fashioned pen and paper. Putting ideas on paper gives everyone an equal opportunity to collaborate, and this can change the success level of the session. Researchers examined this by looking at the order of brainstorming through group and individual writing. One group passed around slips of paper and built ideas together, while the other jotted down their own ideas first. The group that generated ideas together produced a whopping 37 percent more ideas. The results of this study display how collaboration can be profitable when each member of the group has an equal say. You can use a method like this too. Establish equality by facilitating a session where everyone can write down their ideas separately and then discuss them together.   4. Use Limitations It may seem counterintuitive to create a free-flowing environment that fosters creativity and then say, “Wait! Add constraints.” But, restrictions can actually increase creativity and serve as a healthy incentive for inspiration. Set deadlines for your team to finish collecting ideas for instance. Many artistic geniuses and innovators appreciate restrictions in their creative work process. Architect Frank Gehry, who constructed the Guggenheim Museum, let limitations provoke him to craft masterpieces. In the same way, appropriate boundaries can instigate ideas. You could set a time limit for your brainstorm session the pressure will certainly motivate any team  into using imaginative thinking. Time-tracking software like Toggl can provide a helpful boundary for your team and enhance online collaboration sessions. 5. Value Diversity and Individual Input Whilst brainstorming, be sure to prioritize individual perspectives so that you can reap the benefits of divergent thinking. Your biggest assets at a brainstorming session are the minds that are sitting with you. Each persons experience, worldview and background allows them to address a puzzle from a different angle. Fresh ideas from different outlooks, personalities and specialty areas can keep your team from chiming in, Someone else already said my answer. You also have a greater chance of gaining original insight when you value multiple points of view. So, valuing diversity and divergent thinking can yield a wide array of potential solutions. One way to highlight individual thought is through a question-generating technique called framestorming. First, everyone hears a problem that would require a solution. Everyone is then divided into smaller groups. These groups are tasked to come up with questions about the problem (one person records). Each group then finalizes their questions. Next, everyone agrees on the top three questions from the list. The process is complete after a reflection period, and the questions then become actionable projects. 6. Map out Your Ideas Creating a summary of sessions creative outputs and team suggestions makes it easier to spot promising ideas. Actually visually mapping out information can highlight the connection between thoughts and direct your next steps. But how exactly is a visual summary of the session useful? Well, the human retina transmits data at approximately 10 million bits per second, meaning that people receive information by sight quickly. Once data is in a conveyable form, it can lead to decision-making. A strategy called data visualization links separate ideas in a big-picture format. Also, creating a visual record of the session can help you store and manage ideas. If you use a systematic and organized method, you can easily return to these results later. A mind map is the ideal tool to do this because it offers a visual summary. Mind-mapping software can piece together distinct thoughts for your group to observe and build upon.   Facilitate a Profitable Brainstorming Session Nurturing creative thinking is a complex process, but you can stimulate your team by valuing individuals and embracing collaboration. All in all, the key to organizing an effective brainstorming session within a professional environment is to be prepared! Setting your goal for the session helps with your preparation. Make sure that everyone loosens up and use limitations for that added extra little challenge.  Keep a record by mapping out your ideas. And remember, brainstorming is an effective technique to develop ideas, so always keep the environment and atmosphere light-hearted and non-judgmental, that way you ensure the most creative outcome. Unlock your creativity with online mind mapping! Try MindMeister

Social Events analysis Paper - 1100 Words

Social Events analysis (Research Paper Sample) Content: Social Event AnalysisIntroductionThis paper seeks to analyze a current even from a socio-psychological perspective. In this case, the theory of cognitive dissonance will be evaluated. This paper will have four sections. In the first section, a current social event (Ukrainian unrests) will be discussed. The second section will discuss the theory of cognitive dissonance. The third section, will attempt to explain how the theory of cognitive dissonance relates to the Ukrainian unrests. The final section will provide a summary of the main points.Description of Current EventUkraine is undergoing a rough time at the moment owing to political wrangles present in the country. This problem began late last year when President Yanukovych turned down a number of proposals from the European Union. Experts term this crisis as Euromodian. Activists in Ukraine are calling for the enactment of policies that will promote Ukraine's inclusion in the European Union. Protests in differe nt parts of the country especially the country's capital city, Kiev, have led to the resignation of President Yanukovych (Schoichet, 2014). Government forces have had a big challenge in controlling those protests. In fact, the protests went out hand after President Yanukovych went into exile. Activists claim that President Yanukovych's government was corrupt, violated human rights, as well as, abused power. The demonstrations cropped up on 21 November last year after President Yanukovych turned down the proposal that sought to include Ukraine in the EU (Schoichet, 2014). December 2013 recorded the highest number of protesters; it is estimated that close to 800, 000 people took part in the December demonstrations (Schoichet, 2014). There have been violent riots since December 2013 in attempt to resist the brutality orchestrated by government forces.Currently, Russian troops have been deployed in this country in an attempt to restore order. World leaders including President Barrack Ob ama, UN secretary General, Mr. Moon, and other EU leaders are calling for diplomatic intervention (Schoichet, 2014). There are tensions in the country because of the power vacuum that came into effect following President Yanukovych's exit. These tensions are affecting citizens in different parts of the country. Responses to this political turmoil varies between individuals. In the following sections, I will point out how cognitive dissonance contributes to varied public responses to the current political unrest in Ukraine.Description of a Theory (Cognitive Dissonance)The state of excess discomfort, particularly mental/psychological, is what is termed as cognitive dissonance (Gilovich, Keltner, Chen Nisbett, 2013). This phenomenon is common in people who have varied opinions at the same time. Additionally, it might take center stage in people who hold certain beliefs, but do not conform to those beliefs. In essence, the theory of cognitive dissonance evaluates how people consistentl y seek internal consistency. According to this theory, humans become psychologically distressed upon encountering dissonance (inconsistency). Consequently, prevalence of dissonance, as well as, psychological instability prompts humans to minimize the dissonance in order to restore consonance (J. Aronson E. Aronson, 2013). Additionally, when the distress is still present, as well as the attempt to reduce it, humans always tend to avoid circumstances that would heighten the dissonance. It is evident that humans can alter their actions and attitudes in various ways. These can be categorized as consonant, irrelevant or dissonant relationships. Consonant relationships are consistent while irrelevant relationships are unrelated.On the other hand, dissonant relationships are inconsistent.In simpler terms, this theory is based on the notion that humans strive for consistence between reality and their expectations. In line with this, humans have developed a rationale for minimizing their d issonance, and this includes balancing their cognitions and actions. The main aim is to minimize psychological tensions and distress. This goal can be achieved by employing three strategies. They include behavior change, adding new cognitions to justify behavior or cognition and altering the conflicting cognition in order to justify behavior (Gilovich et al., 2013).How the Theory Explains the EventIt is important to note that dissonance arises when humans face circumstances that are not in line with their beliefs. This is exactly what is happening in Ukraine. Those who are rioting believe that it is important for Ukraine to have a close association with the European Union. They believe that this will improve the country's political and economic status. To them, the current state of the country is despicable and that it can only be improved by allowing the country to fully participate in Europe's largest political an economic body, the EU. However, President Yanukovych had a differen t opinion. According to President Yanukovych, integrating Ukraine in the EU would do the country a lot of harm. This contradiction is the source of dissonance. Those who are orchestrating riots are simply showcasing option two of minimizing psychological distress: adding new cognitions to justify behavior. They are doing so by rioting.In addition, the action taken by President Yanukovych to flee the country can also be explained using cognitive dissonance theory. President Yanukovych believes that allowing Ukraine to be integrated in the EU will be not be beneficial. In order to achieve this, he turned down a proposal that he was given to ascend to, and this action was vehemently opposed by many people. Proponents of that proposal staged riots in order to force the president to allow their country become part of the EU family. Since this was against...

Jury Trial - 2124 Words

A jury trial (or trial by jury) is a legal proceeding in which a jury either makes a decision or makes findings of fact which are then applied by a judge. |Advantages |Disadvantages | |Provides certainty, no retrial (subject to recent reforms but only |On acquittal (Ð ¾Ã ¿Ã'€Ð °Ã ²Ã ´Ã °Ã ½Ã ¸Ã µ) there can be no retrial (subject to recent | |for serious crimes). |reforms but only for serious crimes). | |Retrial available in tainted cases (nobbling) Section 54 Criminal |Jury nobbling believed to be frequent resulting in wrongful acquittals. |†¦show more content†¦| |Many judges believe jurors usually return the right verdict, very few|Easily influenced by impressive barristers, or the judge. | |appeals from jury verdicts. | | | | | |High correlation in USA studies of jury/judge verdicts. |Juries not required to give reasons for verdicts. | |Judge can correct any unfairness of the array. |Insufficient intellect. Cannot follow complicated tax or fraud cases. | | |Note: can be judge-only trial in some cases. | |Provide a barometer of public opinion. |Inconsistencies throughout the country. | | | | | |Young jurors noShow MoreRelatedJury Trial Analysis936 Words   |  4 PagesJury Selection, Trials and Constitutional Rights The jury selection process is a significant portion of the trial process. Jury selection ensures that courts maintain proper Due Process and comply with constitutional guidelines. Furthermore, it gives lawyers the ability to evaluate the people in the jury and determine how they would feel about the case. The trial process branches out into six steps: jury selection, opening statements, presentation of evidence, closing arguments, chargingRead MoreJury Trial Analysis Paper1206 Words   |  5 Pages Jury Trial Analysis Paper By: xxxxxxxxxxCJA/364 August 18, 2014 James Secord Jury Trial Analysis Paper In this paper I will provide an analysis of a jury trial; my analysis will focus on the right of the defendant. I will articulate how a defendant s rights at trial can be assured when it comes to The defendant’s right to a speedy trial, the defendant’s right to an impartial judge and the defendant’s right to an impartial jury. There are six steps in the trial process; these steps includeRead MoreThe Trial On The Jury System988 Words   |  4 PagesIntroduction Have you ever been to a trial or have you seen a trial on the television? Have you ever saw that group of people that were sitting in a box? Or have you ever heard someone say they have to go do jury duty? You may wondered what jury duty is. Well jury duty is service as a member of a jury in a court of law. You may say well what is a jury? A jury is a body of people sworn to give to give a verdict in a legal case on the basis of evidence submitted to them in court. In this paper we willRead MoreDeprivation Of The Benefits Of Trial By Jury1182 Words   |  5 Pagesbenefits of Trial by Jury â€Å"For depriving us in many cases, of the benefits of Trial by Jury.† This is one of the most supreme points written in the founding principles of our Declaration of Independence according to the American founding fathers, George Washington, John Adams, Thomas Jefferson, James Madison, Alexander Hamilton, and Benjamin Franklin. This text in the Declaration of Independence explicitly upbraids King George III for depriving the people’s rights to a trial by jury. American lawRead MoreA Case For Jury Trials1259 Words   |  6 Pages A case for Jury Trials in India By: Scott A. McMillan, Ravishankar K. Mor Jury trials in India had come to an end unceremoniously; the immediate cause for abolition of jury trials was â€Å"Not Guilty† verdict of jury in K.M.Nanavati Vs. state of Maharashtra . The sessions Judge disagreed the Jury opinion, in his view, no reasonable body of men could bring that verdict on the evidenceRead MoreThe Right to a Trial by Jury7039 Words   |  29 PagesRight to a Trial by Jury: The Threat of Extinction, Limited Availability Reduced Effectiveness Contrary to what may be a common public perception, jury trials are a dying breed in America. Jury trials have been declining steadily for the past thirty years. â€Å"If the trend continues, within the foreseeable future, civil jury trials in America may eventually become†¦extinct.† This may seem surprising because the U.S. Constitution ensures the right to a jury trial in criminal trials under the 6thRead MoreThe Trial Of All Crimes Shall Be By Jury945 Words   |  4 Pages Trials provide the ultimate forum for vindicating the innocence of the accused or confirming the liability of the defendant. For that reason, the right to be tried by a jury of one’s peers is guaranteed in the Sixth and Seventh Amendment to the Constitution. It is stated in Article III, Section 2, of the Constitution that, â€Å"The trial of all crimes shall be by jury,† (Neubauer 341). The importance of juries’ introducing standards into the justice system has been associ ated with the concept of juryRead MoreThe Jury System Should Be Scrapped For Criminal Trials1244 Words   |  5 Pagesâ€Å"THE JURY SYSTEM SHOULD BE SCRAPPED FOR CRIMINAL TRIALS IN NSW† Through various analytical investigations and research, it can be proposed â€Å"the jury system should be scraped for criminal trials in NSW†. As jurors are incapable of apprehensively comprehending evidence and are vulnerable to being biased by their personal prejudices and excessive media publicity. Correspondingly, many fall victim of escaping trials due to their elongated processes. Conversely, many dispute in contradiction suggestingRead MoreJury Trial Analysis Essay958 Words   |  4 PagesJury Trial Analysis Fenisa Robinson CJA-364 October 1, 2012 John Huskey Jury Trial Analysis In the United States of America, the criminal justice system is based on the adversarial system or common law system. An adversarial trial allows the accused or defendant to be given a fair chance to prove his or her innocence. The Sixth Amendment of the United States Constitution states that the defendant is to be given a fair chance to oppose the prosecution, have witnesses to help with his orRead MoreAdvantages And Disadvantages Of Jury Trial1980 Words   |  8 PagesThis essay will be looking at the advantages and disadvantages of the jury trial. Jury trial is a legal proceeding where a jury makes a decision, which then direct the actions of a judge. The members of a jury are a group of independent citizens. They have no interest in the case before them, nor is their judgment coloured by regular experience of the business of the court. They are â€Å"twelve individuals, often with no prior contact with the courts, who are chosen at random to listen to evidence and

Jon Krakauer s Thin The Line Between Investigative...

Jon Krakauer’s books expertly toe the line between investigative journalism and gripping and tense non-fiction. In Missoula, he tackles the rape epidemic on college campuses and its complicated relationship with the criminal justice system. In Into Thin Air, he delves into his own experience as a mountain climber who witnessed the Mt. Everest Disaster first hand. In both publications, Krakauer strives to uncover a dark truth about a familiar institution. Although there is certainly variation in the means of accomplishing this purpose between the books, his characteristic technique is evident in their stylistic commonalities. Both Missoula and Into Thin Air utilize Krakauer’s ability to create atmosphere and mood in order to convey a message and make his commentary more poignant. Both books exhibit a dark tone, being about extremely heavy content. Yet despite this, Krakauer creates a unique atmosphere for each of the two books that embodies the specific purpose. Missoula is written to expose the failures of the criminal justice system in prosecuting rapists. While at times it has a sad or even remorseful tone, bemoaning the fates of victims, overall, the book is meant to strike the reader as more angry than sorrowful. For instance, Krakauer relays to the reader how attorney Kirsten Pabst obviously did not â€Å"take the time to listen to the recording†¦ because a number of Pabst’s assertions†¦ are just plain wrong† (Missoula 100). This sentence reads almost as an accusation and

The Perception of Africa as a Single Entity Essay - 708 Words

Looking at Africa as a single entity has been an issue facing how the world perceives it. When news of Africa hits the stands it is rarely talking about specific places but rather a story about the whole of Africa. Viewing Africa as a single thing has lead most of the world, especially Western cultures, to see it in a generalized way which has led to a negative stereotype of Africa and its people. During the time of European expansion, many in Europe only knew of Africa, though the letters of self-appointed anthropologist and adventurers who described Africa as a dark continent; the people were dark skinned and primitive; they worshiped idols and practiced mysticism. This was evident in the way that British colonist described the†¦show more content†¦They were to the European simple people but useful. The boarders that were created meshed together different tribal groups, all with their own customs that made them distinct from one another. Ignorant to seeing this or pe rhaps just uncaring, the colonists and missionaries then moved toward civilizing the Africans by wiping them clean of their identity and instilling into them a new identity. Their reasoning was to bring the Africans into the modern world and to make them useful. These motives of course were not simply to help the African people but turn them into a labor force. This movement was fueled by the belief that the Africans were in nature primitive people and in need of help. Just like James Ferguson said â€Å"Western societies have found in Africa a radical other for their own constructions of civilization, enlightenment, progress, development, modernity, and, indeed, history† Africa was a place that was seen as a means to judge the standards of western progress and culture (Ferguson 2). This meant that Africa and the people who lived there were reduced to a lower standing on the social ladder. Africa was a testing ground for western nations to test their ability to bring cu lture to the uncultured. Even today most of the world judges their way of life, their culture, and prosperity based on how they compare to a 3rd world country like Africa. TheShow MoreRelatedUnilever N. V Case Study1209 Words   |  5 PagesMiddle East, and Africa. In 2016, Unilever indicated a revenue of EUR52713 million (Unilever, 2017) which represents a drop by 1 percent from 2015. The company’s operating margin was also 14.8 percent in comparison with an operating margin of 14.1 percent in 2015 fiscal year. Currently, the company functions as a dual-listed organization that has two parent firms, Unilever N.V and Unilever PLC. Unilever N.V is registered in England and Wales. These two firms function as a single entity. Unilever in conjunctionRead MoreWhy Are Intra State Conflicts So Difficult? Resolve?1748 Words   |  7 Pagesstate against a non-state entity; regional internal wars involve the government of a regional subunit against a non-state entity; and intercommunal wars involve combat between/among two or more non-state entities within the state’ When trying to explore the difficulty of a solution, one must first look at the origins of intra-state conflicts. The Arab Spring exemplifies an uprising by the oppressed population of countries - located in the Middle East and Northern Africa (MENA) - as part of a democratizationRead MoreCorruption Is The Biggest Among The Challenges Essay1163 Words   |  5 Pageslead to poor development in a society. 1.3 COUNTRIES CORRUPTION RATING Transparency International in 2014 based on expert opinion from around the world, constructed a corruption perception index which measures the perceived levels of public sector corruption worldwide, and it paints an alarming picture. Not one single country gets a perfect score and more than two-third score below 50, on a scale from 0 (highly corrupt) to 100 (very clean). Corruption is a problem for all countries. It is a signRead MoreEssay Orientalism865 Words   |  4 Pagesclichà ©. In recent history, numerous wars and conflicts have erupted as a result of Occidental misperceptions of the Orient and vice versa. To the European mind, the Maghreb, Persia, the Levant, Arabia, Anatolia, and the adjacent lands are but a single entity evoking poetic visions of the Orient. While it may be true that among these regions, certain commonalities exist, diversity and the richness of several cultures more aptly describes the Orient. Edward Said’s â€Å"Introduction† to Orient alism aidsRead MoreThe Literary Theory Known as Post-Colonialism1061 Words   |  4 Pagesthe ancient cultures of China and Japan as parts of a single entity. Said postulates that this construct continues to affect the West’s interactions with and perceptions of the people and cultures of those regions, especially the Middle East. This concept of viewing all Asian cultures as nearly the same is a focus of post-colonial criticism, both in its writing as well as its criticism of past works such as Kipling on India or Conrad on Africa. In the period following World War Two when the BritishRead MoreCulture Drives Globalization Essay1559 Words   |  7 Pagesdrives globalization more. â€Å"Technology has now created the possibility and even the likelihood of a global culture. The Internet, fax machines, satellites, and cable TV are sweeping away cultural boundaries. Global entertainment companies shape the perceptions and dreams of ordinary citizens, wherever they live. This spread of values, norms, and culture tends to promote Western ideals of capitalism.† Arguably, a global culture creates a global economy through the forces of technological advancement IRead MoreHow The Idea Of Africa1822 Words   |  8 PagesExamine how the idea of Africa was invented . What is meant by ‘Africa’? A number of questions come up when trying to define it; is it geographic? Or can Africa be considered a racial definition? Is Africa even one single entity capable of being defined? There is a predominant idea that there is something different or strange about the continent, that it is violent, alien and savage . This false idea has been invented . At what point did African otherness become the norm? I will argueRead MoreInternational Convergence Of Accounting Standards1494 Words   |  6 Pagesplay an important role in accounting industry as they have the power to shape national economies. Therefore, regardless of many benefits that uniform standards could bring, there are numerous evidences found that could support Ball’s judgement. The perception that uniform financial reporting could not be accomplished by depending solely on uniform standards is supported due to varieties of capitalism. â€Å"The form of financial reporting should be tailored to the type of economic system† (Walker, 2010).Read MoreArgument For Promotion Of Core Csr1635 Words   |  7 Pagesactivities by the firm is quite high. Consumers of medications produced by the firm may associate the firm’s â€Å"irresponsible† behavior as misaligned with the mission to improve the health of all individuals, and stop buying the drug. Further, this perception by the consumers may even lead to questions regarding the quality of the medication- after all if a healthcare firm is not passionate about optimizing healthcare, this culture may permeate through the firms quality control process. By promotingRead MoreThe Media s Choice Of A Desert2122 Words   |  9 Pages After the message was interpreted at the Reproduction stage. The dominant audience does not just get the message of the film, but they also get to connect to the ideology behind the production of the film. And as it reinforces, the stereotype of Africa, it also helps sharpen those stereotypes. The African people, particularly Nigerians, rejected the message after interpreting the message .In a letter written to Sony Pictures Entertainment by the Nigeria embassy in D.C, the embassy demanded the withdrawal

Time Line 2 - 1050 Words

Timeline Part II NOTE: Before starting the Timeline project please refer to the Example Timeline Matrix document. Instructions: Complete the matrix by providing the Time Period/Date(s) in column B, and the Description and Significance of the People/Event(s) to American History in column C. See complete instructions in the Syllabus for the Module 3 assignment entitled. â€Å"Timeline Part II.† NOTE: The timeline project does not need to be submitted to turnitin. NOTE: Please write your answers in a clear and concise manner. Limit your submission of the Timeline Part II up to 250 words per topic/subtopic. For example, if a topic is divided into 3 subtopics, you may write a maximum of 250 per subtopic listed. Be sure to cite all sources.†¦show more content†¦With slavery abolished in the Southern States, the South struggled to rebuild post war. Labor unions were formed to combat the poor working conditions, low wages, and other issues (Justin S, 2004).. | 8) The socio-cultural and economic impact of the mass immigration to the U.S. in the late 1800s and early 1900s. | 1800s - 1900s | After the civil war there was a boom in immigration which led to the term â€Å"New immigration.† Because of the new immigration, the US had fears of the negative impact on the economy, politics and culture the new immigrants were thought to bring (Wikipedia, n.d.). | 9) The socio-cultural impact of the Progressive Movement and its legacy to Ameri can history. | 1900s | Two items that are attributed to the legacy of the Progressive Movement are the Interstate Commerce Act (1887) and the Sherman Antitrust Act (1890). The progressives wanted to tame bosses and political machines and to include more people in the political process. | 10) Imperialism and America’s rise to power, including the causes and consequences of the Spanish-American War of 1898. | 1890 – 1920 | Cuba wanted to be separated from Spain and the US was already warring with Spain over. Territories as well were the cause. The consequence was the creation of the 1898 Treaty of Paris, negotiated on terms favorable to the U.S., which allowed temporary American control of Cuba, ceded indefinite colonial authority over Puerto Rico, Guam and the Philippine islands fromShow MoreRelatedSorry for Disturbing You1706 Words   |  7 Pagesby Andrew Phillip (2009). The composition of Sorry for Disturbing You is mainly chronological. It starts in medias res as Ian reflects over his meeting with Michael Phelps. This is the only place where there is a breach of the chronologically time line. The story spans over a couple of hours, from the moment Ian opens the door to when he returns home to his wife and daughter, Karen and Corinne. It is told by a third person limited narrator as we only get an insight view on Ian thoughts. This meansRead MoreHow Tenyson Describes the Eagle Essay718 Words   |  3 PagesHow Tenyson Describes the Eagle In verse 1, line 1 he describes the eagle as being harsh, violent and rough by using alliteration in the words clasps, crag, and crooked. He uses onomatopoeia also in these words to get over the violentness of the bird and also its rough environment. When using the phrase crooked hands Tenyson is describing how the shape of the claws are crooked but when he used the word hands instead of claws this is implying the eagle has godRead MoreThe Death Of A Toad By Richard Wilbur893 Words   |  4 Pagesexample, the â€Å"power mower caught† (Wilbur, line 1) the toad’s leg and while it â€Å"chewed and clipped† (Wilbur, line 2) the actual mower is not described further. This is because the mechanism of death does not truly matter to the toad or the author, death is inevitable and the mower is simply accepted as what happened to be the deliverer to that end. The next use of imagery is the â€Å"final glade† (Wilbur, line 6) where the toad will come to rest for the last time. It hops to a place â€Å"Under the cinerariaRead MoreThe, Not All A Dream2326 Words   |  10 PagesThe speaker begins his poem as a dream but not all a dream (line 1), immediately casting doubt upon the story to follow. The poet then imagines the end of the world through a series of natural, social, and possibly supernatural events. The sad/dark, cold earth reduces/lessens for weeks or months, long enough for men to forget their strong emotions (line 7) and turn their hearts only to survival or feelings that there is no hope. To stop/hold back the darkness, they burn everything they canRead MoreWorkload Balancing818 Words   |  4 Pagesfollowing: Printer | Variable | Profit | Line 1 Assembly (mins) | Line 2 Packaging (mins) | mins available per day | D1-910 | X91 | $42 | 3 | 4 | 480 | D1-950 | X95 | $87 | 6 | 2 | 480 | 1. The recommended number of units of each printer to produce to maximize the total contribution to profit for an 8-hour shift. What reasons might management have for not implementing your recommendation? To maximize profit with the time constraints on each line, management should only produce D1-950Read MoreAssembly Line Balancing1091 Words   |  5 PagesAssembly Line Balancing Dr. Dileep S. More Operations Management Group IIM Calcutta Objectives †¢ Understand the concept of assembly line balancing †¢ Study a general procedure to balance the line †¢ Study advantages of line balancing Introduction †¢ The first movable assembly line was created by Ford to manufacture the Ford Model T †¢ Ford installed a capstan and a thick cable to move the cars between assembly stations Ford’s assembly line concept A Line with Multi Operators A 2 minutesRead MoreMetcalfe County Middle School : Cumberland Comes To Town1218 Words   |  5 Pagesof the year, Metcalfe County Middle School took on Cumberland at home. The 6th grade team started out on, scoring 13 of their points in the first quarter and holding Cumberland to 2 points. The second quarter was low on field goals with CCMS making the only basket. The half-time score was Metcalfe 13 to Cumberland’s 2. Rebounding between the teams were even and Aubrey Glass led rebounding for the Hornets with 7, her game high. Bree Jolly led steals with 7 and Kassady London led scoring with 17. TheRead MoreEssay on Case Problem 1 Chapter 31084 Words   |  5 PagesChapter 2 Case Problem 1: Workload Balancing Digital Imaging: Balancing Photo Printer Production Digital Imaging, a company that produces photo printers, recently introduced two models of printers into the average consumer market: the DI-910, and the more sophisticated and faster DI-950. Analysis shows that management can expect profit contributions of $42 for each DI-910 and $87 for each DI-950 produced. Both models are assembled in an automated plant using two production lines. ProductionRead MoreToshiba1109 Words   |  5 Pages(1) What are the key elements of Toshiba’s business strategy in notebook computers? In what way do Ome’s operations support this strategy? 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The American System of Government Free Essays

Chapter 4 We – the People Dividing Power: The American System of Government The Basics †¢Americans have distrusted any concentration of political power ever since its founding †¢American form of government was written down in a Constitution o1787, after thirteen colonies gained independence from Great Britain †¢Ã¢â‚¬Å"Tyranny† of King George III – the Americans wanted to make sure no person was allowed to have too much power †¢Representative democracy Elected representatives who could be regularly shifted out oPower rested with the people †¢Federal system oIndividual states which give only certain specific powers to a central government oFederalism †¢The separation of powers oDivided the power into three oNo one is too powerful Federalism †¢The federal government can only do what it has specifically been given the power to do in the Constitution oDelegated powers by the states †¢Reserved powers are for the states and the peo ple oState rights The states gave the federal government power over the following areas oForeign affairs (treaties and relations with other countries) oDefense (defending the nation and declaring war) oMonetary policy oTrade (among states, between states and government, between the nation and other countries) Separation of powers †¢Breaking power into three oThe Executive (the President) oThe Legislative (Congress) oThe Judicial (Supreme Court) †¢Main idea – power could never be combined under one man oThreaten people and democracy The Founding Fathers created the system of checks and balances oEach of the branches can limit the power of two The Congress – legislative powers †¢Two â€Å"chambers† – the House of Representatives and the Senate †¢The smaller states were afraid of being controlled of the larger states †¢The number of representatives each state got in the House of Representatives was based on the population of the stat e †¢In the Senate, each state was given two representatives no matter how small or large †¢Congress has the power to: Pass laws (legislation) oLevy taxes oDecide how federal money is used †¢No one in the federal government gets paid nothing gets funded unless Congress has passed a â€Å"bill† approving the use of money †¢Members of the House of Representatives – Congressmen o435 members, all its members are elected every two years (democratic) †¢Members of the Senate – Senators o100 members, two from each state, elected for six years of the time (stable) †¢Checks on Congress oThe President can veto a bill by refusing to sign it The Supreme Court can declare laws â€Å"unconstitutional† The President – executive powers †¢The President is Head of State and represents the people of the US at home and abroad †¢The President is Chief Executive oHeads all federal organizations, has a â€Å"cabinet† with poli tical advisors †¢The President is Commander-in-Chief oHe is head of the armed forces of the only superpower in the world. Only Congress can declare war, but the President can ask Congress for the power to use â€Å"necessary force† †¢The President is Chief Diplomat Decides foreign and defense policy, appoints ambassadors, sets up embassies and negotiates treaties (only become law if two-thirds of the Senate approves) †¢The power of the President has increased since 1787, he leads three million people who work for this branch of the government †¢Checks on the President oThe Supreme Court can declare his actions unconstitutional oCongress can change or refuse to pass the legislation suggested by him oCongress can override a presidential veto with a two-third majority oCongress and Supreme Court can â€Å"impeach† the President (remove him) The Supreme Court – judicial powers Highest court in the land, all courts must accept its interpretation o f the law †¢States have their own laws and their own supreme courts, but if there is a conflict, the federal law overrides the state law (to make sure the law is applied the same way everywhere) †¢Decides what laws are in compliance and what laws are unconstitutional †¢A law that is unconstitutional is â€Å"null and void†, no longer valid †¢Nine members of the Supreme Court oNine to make sure it can’t split evenly oâ€Å"Justices† are appointed for life †¢Checks on the Supreme Court oCongress can change the Constitution Congress and the Supreme Court can â€Å"impeach† a Supreme Court Justice Checks and balances in action †¢Every year the President must submit a bill for federal budget to Congress †¢Congress never passes it as it is, both the House and the Senate make changes †¢If president gets a majority, he may then accept a compromise. He can refuse to sign the bill, and send it back to the Congress, both must a compromise Appointing a Supreme Court Justice †¢When a justice dies, the President nominates a judge to fill the seat †¢Since the President can choose someone he finds beneficial for the job, he Senate must first approve â€Å"ratify† the choice before the President can appoint a nominee †¢If it does not, the President must find someone else (checks and balances) Separation of powers – advantages and disadvantages †¢It has worked as intended †¢It has kept government under democratic control †¢When Richard Nixon broke the law (Watergate scandal) he was forced from office †¢On the other hand, when the President is a Democrat and Congress has a majority of Republicans (or vice versa), the division of powers can paralyze the political system †¢Some say it would’ve been better with a parliamentary democracy (the Congress chooses the President). We will write a custom essay sample on The American System of Government or any similar topic only for you Order Now In that way, the budget would always pass in congress †¢However, this would give the President a lot more power State government †¢American states are â€Å"real states† oThey make their own laws, collect their own taxes, have their own welfare systems, police forces, educational systems and so on †¢Most â€Å"governing† goes on at the state and local levels †¢Any American is bound to respect federal law, state law and local city and county law †¢Most states use the federal government as a model for their state government oAll have a written constitution All practice the separation of powers into three branches †¢The executive branch is headed by a Governor †¢The legislative branch is divided into two chambers (except Nebraska) †¢All states have a state supreme court and separate court systems †¢The 50 states are all different, and are looked at as 50 â€Å"laboratories of democracy†, which means that they come with ne w solutions to new and old problems †¢The US is proud to have an extremely large degree of local democracy and variation Advantages and disadvantages †¢Local democracy source of strength and innovation, but hard to govern †¢E. g. the school system. The President and Congress can have an opinion on what is best for the school systems, but they can’t order the states to adopt these measures, because education is a â€Å"state right† and not a federal responsibility †¢Variety inequality. Some states are rich, some are poor Political Parties in the United States The electoral system There are two basic things to keep in mind about the electoral system in America oAll federal and state elections are in single-seat election districts †¢Only one representative from each district will be elected oA candidate can win an election with either a majority of votes, or a plurality of votes †¢The winner is candidate C, because that candidate has a plurality of votes. â€Å"The winner takes it all†. The other votes are â€Å"wasted†. 85306 †¢If A and B goes t ogether and supports one candidate, that candidate could easily win with 60% of the votes †¢Problems: finding someone they both support The US only has two parties: The Democrats and the Republicans. Both are giant coalitions of wildly different political groups. Shooting for the center †¢Both parties are coalitions neither party presents a very clear political profile †¢A clear ideology would send away some interest groups, weakening the party †¢Both parties are vague about what they stand for †¢No one wants to come out with strong ideological statements that might scare away any voters, because to win you have to win the votes of the electorate, which basically is divided into two The Democratic Party (donkey) †¢Supports stronger federal authority, more liberal, willing to use government in the service of the people at the expense of â€Å"states’ rights† †¢Wants to involve the federal government in shaping American society (more than the Republicans), reducing the gap between rich/poor †¢Support welfare programs more strongly than Republicans †¢Taxes are a resource that can be wisely used †¢Have support in large cities and states on the coasts The Republican Party (GOP, the elephant) More conservative party, support state rights and resist a large role for the federal government †¢Wants to give a great deal of free play to market economy and are opposed to government regulations of the economy †¢Lower level of taxation †¢Every-man-for-himself tradition, are suspicious of welfare systems †¢Have support in the Midwest and the south and among businesspeople Democrats and Republicans †¢Some Democrats are more conservative than Republicans and some Republicans are more liberal than Democrats. †¢Different histories and tradition Serious political consequences the Republicans have grown more powerful because conservative southerners have left the democrats Advantages and disadvantages of a two-party system †¢Gives a stable foundation to build on †¢Forces the parties to look for voter support from the center of American politics, encouraging moderation, an agreement, a â€Å"consensus† †¢The two-party system helps create such broad agreement †¢Wastes votes of millions who vote for candidates who are not elected oUndermines democracy †¢No directions other than leading the country Blocks new ideas and movements (they are drawn into the coalitions) Interest Groups and Lobbyists †¢Joining or supporting a political party is not the only way to influence the political process in America †¢A more direct route INTEREST GROUPS oPolitical orga nizations which seek to influence government policy about one specific issue or related set of issues oCompromise without being part of one of the great party coalitions oCan be more straightforward, aggressive and ideological PACs †¢Political Action Committee Organized specifically to elect (or defeat) politicians or to promote legislation †¢Collects contributions and use them to support or oppose candidates oHard money goes directly to the candidates oSoft money pays for campaigns in various ways Lobbyists †¢Interest groups make use of lobbyists who try to persuade individual politicians to support the interests they represent. They have recently become more active (16 00034000) †¢Can be done in many ways: Taking them out for dinner, paying their way to conferences and seminars, finding jobs for their relatives and so on †¢Lobbyists are found near the centers of power. Spent 2. 4 billion in 2005 Advantages and disadvantages †¢Make the citizens politically active †¢They show that the rights of freedom of speech and freedom of assembly are being put to good use †¢Some worry about the increasing role of interest groups oWeakened political parties? oSplits the electorate up in warring groups? †¢Another reason for concern is the skyrocketing expense of getting elected †¢Senate campaigns costs minimum 3 million dollars, rising to 10 million in big states †¢House of Representatives: 1 million dollars every two years oA great deal of the money comes from lobbyists Electing a President †¢To major stages in the election process oDeciding nominees for candidates for President and Vice President oElecting President and Vice President †¢Primaries winner national convention nomination Vice President/platform campaign election (people) election (electoral college) President The nomination race †¢Exhausting process †¢January June: Primaries are held in most states oChoosing a party nominee †¢Earlier they were chosen by state party conventions Not good, because they ended up being controlled by a party elite †¢Decided to choose nominees by a special state-wide election †¢Protects the public from the leadership of its own political parties †¢Primaries are held at different times in different states and often with different rules †¢Each party emerges with a man or a woman as winner in each of the states holding a primary oWinner is the state’s delegates at the party’s national convention †¢As the primaries proceed, the number of persons running for the nomination is gradually reduced to two or three per party †¢Failure losing support †¢Succeed momentum and fresh funding Earlier the primary season was longer, and that gave relatively unknown candidates the chance to gain support oExample: Jimmy Carter †¢Recently, primaries are held earlier and earlier oNo point in holding a state primary after other primary elections have already determined which candidate has a majority of delegates at the national party convention †¢Held as early as possible, on the same day in several states †¢This favors well-known candidates with a lot of money who can campaign in several states †¢Ironically, the money comes from powerful special interests, forces primaries were created to avoid Tickets and platforms Late August/early September, a national convention is held in a major city †¢A party chooses its final candidate for President †¢Used to be an exciting event (unknown who would become candidate) †¢These days, the results are almost always already decided from the primaries †¢The nomination is â€Å"ritual†, with balloons and speeches and cheering crowds †¢However, a good deal of interest is still connected to the choosing of a party â€Å"ticket† and the creation of a party â€Å"platform†. †¢The party ticket is the team of candidates running for President and Vice President †¢The choice of Vice President is up to the President Often a secret until the presidential nomination is accepted †¢A BALANCED TICKET, to reach a broad section of the electorate oCandidate from South, other one from North/West oCandidate is woman, other one is a man oCandidate is conservative, other one is liberal oCandidate is inexperienced, other one is a seasoned politician or statesman †¢All interests can’t be balanced in two people, but an effort is made †¢Once the tick et is clear, the two sit down with the party leadership and write a party platform oThe team will run for election Party platform closest thing to an ideological statement †¢It consists of political statements or promises which together make the party’s political program †¢They differ from year to year and election to election, addresses the different issues of the day and incorporate with new political trends †¢They want to meet the expectations of as wide a group of voters as possible oFuzzy and broad, both parties promise the same things The election and the Electoral College †¢Finally there is the actual election †¢Serious campaigning starts in September and lasts until voting day, the first Tuesday in November †¢The candidates travel all over the country, speaks at meetings, takes part in official debates, appears on TV, gaining recommendations from important people, TV-ads, press releases, e-mails, books, pamphlets and etc †¢Expensive, in 1996 it amounted together 448. million dollars. In 2008 it doubled to over 1 billion dollars, 500 million dollars on each. †¢The President and Vice President are not elected directly by the popular vote †¢They are elected indirectly by a majority of the electoral votes cast by the nation’s fifty states system †¢The 41 days comes from the old days (1787), when it was a lot harder to travel around. Most people didn’t know who the candidates were, but they trusted someone in town. Votes were cast for these men as electors from each state. They assembled, discussed the candidates, and sent their decision to Washington D. C. †¢The candidate who had won a majority of the popular vote in a state got all the electoral votes in the state (Winner takes it all) The Electoral College †¢Each state is given a number of electors equal to its presentation in Congress oTwo Senators + a varied number of Congress man †¢D. C. , which belongs to no state has three electors The number of electoral votes is equal to: o435 congressmen o100 senators o3 from the District of Columbia †¢538 electoral votes †¢To win the Presidential election a candidate must have a majority of these votes, that is 269+1 = 270 votes. †¢It is possible for a President to be elected with a majority of the votes in the Electoral College while having a minority of the popular vote nationwide. oSmall states are over-represented in the Electoral College How to cite The American System of Government, Essay examples

Importance of Perception in Healthcare-Free-Samples for Students

Questions:. 1.Define perception and why it is important in regard Healthcare? 2.Explain how attitudes influence behavior in Health Operations. Answers: 1.Perception and why it is important in regard Healthcare Perception is the method of organizing, identifying and interpreting the sensory information for representing and understanding the presented information. Perception is necessary in health care for the health care professionals. The perspective of the patient in a particular healthcare organization is equal to the reputation of the brand (Darlow et al., 2012). If patients have had good experience they can rely further in to the organization and return for the care again. The perspective of the staff or the health care professionals on the other hand is proportional to the service delivery. A health care professional should have perceptions in turns of ethics, service care delivery. Perceptions among the clinicians help them to choose the best treatment regimen. 2.Attitudes influence behavior in Health Organization? Attitude can be defined as the mental state of readiness that can be obtained through experience that has a dynamic influence on the response of the individual to all situations. Health care professionals should always develop a positive attitude that will actually impact on the health of the client as well as individual's job performance (Al-Arifi, 2012). A positive demeanor can be beneficial to terminally ill patients or elderly patients suffering from cognitive problems. Positive attitude always helps to develop courage in the patient to fight with his or her ailment. It will make a difference in how the patient feels. It will help them to believe that they are being cared for. It also helps to deal with the various stressors of the job, manage the interpersonal relationships and also to create solutions for complex problems. Maintaining a positive attitude also helps to reduce unintentional events and accidents as it helps the caregivers to remain focused and maintain a healthy l ife style (Darlow et al., 2012). It also helps to earn a good reputation and helps in the advancement of the career. References Al-Arifi, M. N. (2012). Patients perception, views and satisfaction with pharmacists role as health care provider in community pharmacy setting at Riyadh, Saudi Arabia. Saudi Pharmaceutical Journal, 20(4), 323-330. Darlow, B., Fullen, B. M., Dean, S., Hurley, D. A., Baxter, G. D., Dowell, A. (2012). The association between health care professional attitudes and beliefs and the attitudes and beliefs, clinical management, and outcomes of patients with low back pain: a systematic review. European Journal of Pain, 16(1), 3-17.

Marketing Audit Essay Example

Marketing Audit Essay Walt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14, 2006 Walt Disney Corporation Founded in 1923, the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business, who could argue with that statement? Today, Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affect of superior quality, innovative content, and brilliant storytelling. To capture such a highly diverse market, Walt Disney has divided itself into four main business segments: Studio Entertainment, Parks and Resorts, Consumer Products, and Media Networks. The purpose of these different segments is to integrate, and effectively operate in performance to maximize exposure and growth (Disney Online, 2006). This paper will analyze Disney’s marketing strategies directed at promoting its theme parks and resorts, as well as the firm’s strengths, weaknesses, opportunities and threats. Business Mission Walt Disney pioneered the world of entertainment into what we know today. In 1940, the Burbank Studio was constructed in California with a staff of more than 1,000 artists, animators, story men, and technicians (â€Å"Walt, Biography† n. d. ). Due to World War II, 94% of the Disney work was associated with special government work. This included the production of training and propaganda films for the armed services, as well as health films that are still shown throughout the world by the U. S. State Department of Health (â€Å"Walt, Biography† n. d). We will write a custom essay sample on Marketing Audit specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Audit specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Audit specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Walt Disney’s dream came to life in 1955 when the first Disneyland amusement park was built in California, priced around $17 million (â€Å"Walt, Biography† n. d). Through all of this, Walt’s original purpose was to stimulate the idea of education in children through entertainment in his movies, shows, and theme parks. The company’s mission statement states Walt’s aspiration to â€Å"nurture the imaginations of children around the world a well as to celebrate American values† (â€Å"The Walt Disney Company,†1996). Walt Disney and company has successfully upheld this mission in the business for over 80 years now. Objectives It was Walt’s objective to provide a service in which every person would desire now, as well as in the future. More than this, Walt Disney inspired to reach and touch as many people as possible, providing an unsurpassed experience in the world of entertainment. The firm’s stated objective is to be one of the world’s leading producers and providers of entertainment and information (â€Å"Disney Online,†2006). Walt Disney Corporation focuses on using its assortment of brands to differentiate its content, services and consumer products. Disney online states that the company’s financial goals are to â€Å"maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value† (2006). These goals of being the world’s leader in producing and providing entertainment are entirely realistic, considering the current financial position of Disney. The financial goals are also measurable in terms of revenue expected. Walt Disney Corporation is specifying goals by stating that they intend to differentiate content, services and consumer products, to run a superior business. The time period in which this firm plans to accomplish this objective is alluded to in its financial goals, stating that the firm aims to sustain long-term shareholder value. Internal Strengths The Walt Disney Corporation brand name has powerfully distinguished itself nationwide as one of the best in the entertainment business. Operating at a multinational level, Walt Disney has over 58,000 employees worldwide, accompanied by more than 189,000 shareholders. Since 1995, Walt Disney has nearly doubled its sales to over $33 billion dollars. In the same time frame, net income of this organization has more than doubled, from $1. 2 billion to $2. 8 billion. Disney stock prices have also increased steadily throughout its existence. Current stock prices are hovering around $30 per share (â€Å"The Walt Disney Company,†1996). Walt Disney Corporation can contribute much of its success to a large number of resources, superior experience, and its low-cost strategy. The company has developed a well -known brand name that has lead to high brand loyalty. This has given the organization the ability to adapt when product line sales decrease. At the same time, financial stability has allowed Walt Disney Corporation to extend its product line and services into home video, film, merchandise, radio broadcasting, network television, and theme parks (â€Å"The Walt Disney Company,†1996). As product line sales declined in the US, Disney has effectively expanded its operations to Japan and Europe. Overall, financial stability is one of Walt Disney’s primary internal strengths, giving the firm flexibility to submerge into a variety of different markets and expand operations globally. Innovative thinking by Disney employees has been critical to the company’s success. Employees have highly contributed to several box office hits in Disney productions. Creative and unique ideas this firm continually produces has overshadowed much of the competition. In an industry where extreme amounts of capital investments are required for new market entrants, Walt Disney has intimidated many new market entrants by dominating the market of entertainment. Much of this success is contributed to the organization’s internal assets in human resources. Another internal strength of Walt Disney is its ability to control costs. Disney benefits from implementing a low-cost-corporate-strategy while delivering superior goods and services at the same time (â€Å"The Walt Disney Company,†1996). The low-cost strategy has subsequently minimized financial risks within the organization. Once again, this is possible because of limited competition. Internal Weaknesses Although Walt Disney is a very successful organization, every company fights one or several weaknesses within the organization. A case study on Walt Disney Corporation points out three primary internal weaknesses. The first is an affect from the firm’s large work force. Communication is critical to any organization’s success and problems will inevitably exist with ideas and information circulating across 58,000 employees. The large work force inadvertently creates a high bureaucracy level within the corporation, which promotes stages of inequality between employees. By diversifying into more niches, Disney must be able to support the expansion of the company’s work force through efficient and effective means of communication (â€Å"The Walt Disney Company,†1996). With Disney’s persistent growth, supporting such a large number of employees and constant changes in top-management positions can become dangerous. The firm’s intentions are to bring in fresh ideas and different perspectives by changing executives, but employees may not always understand the reasoning behind this tactic, thus leading to inefficiency and possible moral dilemmas within the company. Although there are several positives that supplement structural changes, resistance and heavy expenses are often associated along with these changes (â€Å"The Walt Disney Company,†1996). The third and final internal weakness noted in the case study of Walt Disney Corporation is the firm’s high overhead expenses. The case study notes that, â€Å"Large overhead costs are usually direct effects of a large work-force and a large number of fixed assets† (â€Å"The Walt Disney Company,†1996). As Disney products and services expand globally, a vast amount of employees and fixed assets tied into the company is impossible to avoid. External Opportunities For an organization to be successful, recognizing external opportunities is crucial. After recognizing an opportunity, the company must research and continue to analyze the research to respond quickly and effectively to the market. Walt Disney Corporation has taken full advantage of external opportunities presented throughout its livelihood in the entertainment business. One opportunity Disney recognized and responded to at an early stage was the deficient movie market for young children. The newly animated movies produced by Disney have specifically targeted a young audience and has done so effectively, resulting in high profit margins. Although their target audience is generally the younger generation, many teens and adults have found themselves enjoying Disney productions. Competition has found it difficult to penetrate the company’s highly diversified product/service mix in such a highly specialized industry (â€Å"The Walt Disney Company,†1996). Diversification of products and services is a strategy that the Disney Corporation clearly focuses on in order to establish a competitive advantage in the entertainment market. In addition, extraordinary initial capital investments are essential to enter the business. The entertainment industry itself has presented itself to be a high opportunity market. People will relentlessly seek amusement and entertainment in until the end of times. Movies, cartoon shows, toys, and Disney theme parks all have a value that consumers will actively pursue as we have seen on a daily basis. With such a high market share, Disney obtains considerable leverage in pricing. If the demand for Disney products and/or services is high, the organization can increase prices. If the demand is low, Disney can afford to lower prices. This is another direct affect of the firm’s financial stability they have established through 80 years of successful operations. Another external opportunity is seen in positive government attitudes towards the organizations operations. Although government is generally recognized as being more of a negative factor in large corporations, government forces nationwide have contributed to Walt Disney’s product/service mix. For example, the French government invested over USD 1. 2 billion in a Euro Disneyworld development. Benefits of this investment went towards tax reliefs in cost of goods sold accounts and communication facilities (â€Å"The Walt Disney Company,†1996). The French government’s financial support in this situation would make it difficult for Walt Disney Corporation to lose large amounts of capital in a new theme park. Consistent funding from government entities is an advantage every corporation dreams about. External Threats Despite the number of external opportunities presented to the Disney organization, there still lies a few external threats. Although Disney has been very successful in the movie line, the business itself is extremely risky. Marketing research is important in the case of the movie and network-television industry. Understanding when and why the market shifts suddenly and frequently is critical to every organizations success. Disney must understand the external environment in this case and sustain sales through market orientation. Despite the overall market barrier in this industry, competition is always a factor in the network-television industry. The Disney channel has many rivals as new cartoons have surfaced in television both domestically and internationally from Sponge Bob Square Pants to Scooby-Doo. Disney has created a niche in targeting a specific age group of young children in its movies and cartoon shows, resulting in much of the firm’s success. One factor that has limited the firm’s external threats is the expansion of its business. The Walt Disney Company case study writes that, â€Å"†¦ the company has hedged itself to the macroeconomics factor, as it has diversified its business worldwide† (1996). If there happen to be an economic depression in one area of the world, operations in another site would support in covering losses by increasing revenues. Although most businesses would be affected by a recession, Disney has taken full advantage of the opportunity to expand globally. The primary rationale for not pursing high revenue on a consistent basis is because the corporate policy is to grow slowly and not try to impress anyone. With economic depression seldom spreading across the world instantaneously, this firm can rest easier than most organizations in the entertainment business. Strengths tied to Opportunities Opportunities that have been recognized and taken advantage of by Walt Disney Corporation can be contributed to the organizations internal strength of human resources. Disney executives take on a decentralized management approach by encouraging ideas from employees within the organization. The most creative and artistic employees usually meet every Sunday in what is called a â€Å"Gong-Show† (â€Å"The Walt Disney Company,†1996). Here, employees brainstorm in order to come up with innovative ideas and new business concepts/strategies (â€Å"The Walt Disney Company,†1996). Top employees benefit from special perk-packages, higher bonuses and an increase in salary. Although this expense is heavy, Walt Disney Corporation has dedicated itself to employee satisfaction, knowing much of the organization’s top achievements have come by way of its own workers. Porter’s Five-Forces Model is alluded to in any marketing case. Throughout the SWOT analysis, several relationships were brought up that tied this model to the Walt Disney organization. Examples aforementioned, integrated in Porter’s Five-Forces Model, include new entrants, customers, and competitors. Below is a diagram of the model: Michael Porter’s Five Forces Model Walt Disney Marketing Strategy Good enough to get by is not good enough for Disney. Unlike other organizations that claim to be the best at what they do, Disney has the numbers to back up this statement. Disney’s Parks and Resorts attract over 50 million people annually. This number is unmatched by any competitor in the industry. The very reason behind their success lies in the firm’s marketing strategy. The marketing strategy of a business will undoubtedly make or break an organization. Such work is the daily commerce of Walt Disney’s imaginers, a core group of creative and highly skilled professional wizards (Eisner, 22). These employees combine imagination with engineering to create the reality of dreams that is Walt Disney World, Disneyland, Disneyland Paris, and Tokyo Disneyland, the world’s most popular vacation kingdoms. The desire to take his passion for storytelling far beyond the confines of two-dimensions, Walt Disney inspired to construct an adventure park that emulated the sensation of stepping inside a theatre for the first time. Walt wanted every inch of the place to be part of a story, as in a movie or television show. Walt and his first team of imaginers invented the theme park business by inventing the process of â€Å"Imagineering. † Imagineering is the process of learning and succeeding by dreaming and acting (Eisner, 11). Walt Disney Parks and Resorts initiated the slogan, â€Å"Where Dreams Come True. To make this more possible, Walt Disney Parks and Resorts have grown to encompass the Disney Cruise Line, seven Disney Vacations Club resorts, Adventures by Disney, and five resort locations (encompassing 11 theme parks) on three continents. Disney’s drawing board concepts are designed to bring Disney experiences to new markets. Within new markets, Disney remains dedicated to the promise that its cast members turn the ordinary into the extraordinary. Making dreams come true every day is a central theme to Disney’s global growth strategy. Walt Disney’s Five Marketing Strategies A successful marketing strategy defines the future for a company. Walt Disney Corporation has five marketing success strategies. First, Walt Disney sells more to existing customers. At Walt Disney theme parks, customers are continuously offered other products and services to purchase. For example, upon exiting an attraction, customers enter a store themed to that attraction with gifts. In addition, while traveling on trams, monorails, trains and boats, there are continuous marketing announcements. These recordings inform customers of ways to upgrade their tickets, persuade them to stay longer, dine at Disney’s restaurants, or go to other attractions that Disney and company offers. Recognizing that current customers are the easiest to sell to, Disney targets them by taking every opportunity to sell them more. The next marketing strategy Walt Disney follows is expanding its marketplace. Walt Disney World in Orlando, Florida, attracts visitors from all over the world. With extensive environmental scanning and research, Disney realized they could expand its business if the firm offered its products to other marketplaces outside of the USA. As a result, Disney developed country specific theme parks and delivered its products to these marketplaces, constructing its global vision. Disney has increased its marketplace and created worldwide brand recognition by building these country specific theme parks. Now that the firm’s market has increased, its resorts and parks are easier to visit and ultimately more available to Disney’s target market, families. The exclusiveness of Disney’s theme parks has not affected tourists from traveling across the world to visit Disneyland or Walt Disney World. The value of service and experience presented by Disney is unsurpassed in the world of entertainment. Most Disney Theme Parks are mostly open seven days a week for 10-12 hours a day to satisfy customers as much as possible (Orlando Sentinel, 2006). Walt Disney Theme Parks cover a very big area and an individual can not go through an entire park in one day. For this reason, it is more than just a one day visit to the park, it is a destination. Since 1971, Disney has been the top family-vacation destination in the world because visitors can spend several days experiencing everything Disney has to offer (Orlando Sentinel, 2006). Add many fine restaurants and shopping venues on top of thrilling roller coaster rides, and customers see that there is plenty to keep them busy while wondering inside Walt Disney Parks. Disney offers many different hotel options for travellers looking to stay on-site. For an example, Grand Floridian Resort Spa and Animal Kingdom Lodge are some of the few hotels that place guests in the finest surroundings, alongside exceptional service and luxurious on-site dining. Disneys All-Star Resorts provide high-quality accommodations at reasonable prices. Walt Disney provides transportation between on-site hotels and its theme parks. Even if an individual or family does not stay on-site, it is easy to take Disneys transportation services between the Magic Kingdom, Epcot, Animal Kingdom, Disney-MGM Studios and other Disney destinations (Orlando Sentinel, 2006). The service aspect of the Disney Company illustrates their ability to entertain and satisfy visitors, young and old. Walt Disney World Theme Parks strive to improve and add to their offerings. Disney is constantly expanding, building, and looking to improve. With its existing theme parks, Disney is always introducing innovations to its parks. Buzz Light-year Astro Blasters was recently unveiled at Disneyland. This ride entails riders to turn circles in their cars while shooting laser cannons to defeat the evil Emperor Zurg. Riders compete for points, but the interactivity does not end there. People at home can download a free video game on his or her computer and play along with the riders in real time. These regular improvements draw back repeat visitors. In addition to improving its existing theme parks and building new theme parks, Disney is persistently inventing new products to sell. Walt Disney movies are the most well known of its products. Disney’s studios are always working to create new motion pictures and releasing them into the marketplace to produce consistent profits. The company further leverages its movies by incorporating its products into theme park attractions. The synergy Disney has developed between its theme parks and movies helps drive the organization’s movie sales, creating a well-defined marketing mix. One thing that makes Disney parks unique is that they pioneer some of the most innovative and one-of-a-kind attractions. A couple examples are Indiana Jones and Test Track, which is the first of Disney’s true thrill rides (Cabico, 2006). These are just a few of the Disney Theme Park rides that have put Disney ahead in the theme park industry. Disney Theme Parks also have the reputation of being the most clean and professionally run parks in the world (Cabico, 2006). A primary reason for this is that cast members working these parks make it a priority to make each and every guest feel special (Cabico, 2006). Promotion Marketing activities are a critical part of a companys strategic plan. An organization may have an outstanding product, but if they are unable to communicate that to the market, the product is not likely to be successful. While the common interpretation of marketing is advertising, additional components, including the product itself, promotion, sales promotion, public relations, and pricing strategy are also critical components of the marketing mix. When developing a marketing plan, companies must take into account their target market. Disney Theme Parks’ target market is family. One of the best ways to reach families and appeal to the market is through promotional activities. Walt Disney Theme Parks practice continuous promotion. They have a marketing budget and a plan that’s designed to keep their message in front of their audience. People regularly see Disney’s ads on TV, in print publications and on the Internet. Disney also sends direct mail pieces to past customers with varying offers. Disney’s promotions are designed to continuously remind its customers that they are waiting for them. The Year of a Million Dreams is Disneys latest promotional marketing campaign. The yearlong celebration began on October 1, 2006 at the Walt Disney World Resort in Florida and the Disneyland Resort in California. It has been called the Disney Dreams Giveaway promotion. During this campaign, Disney Park employees will present gifts, or â€Å"dreams,† to visitors. One recipient was awarded the fast-pass allowing them to skip the park’s lines. Guests were also given the opportunity for overnight stays in the new Cinderella Castle Suite at Magic Kingdom Park (Disney Online 2006). Advertising Disney has created a strong advertising appeal for families to visit Disney theme parks. â€Å"Where dreams come true† is Disney’s unique selling proposition. On May 5, 2005, Disney Theme Parks began to celebrate their 50th year of the 1955 opening of the first Disneyland. The 50th year anniversary was an opportunity for Disney to practice institutional advertising, building their image and educating the public about Disney Theme Parks. To educate the public about Disney Theme Parks and the 18-month anniversary celebration, Disney used different media to reach their target markets. Disneyland’s 50th anniversary necessitated that marketers within Disney’s resorts search for creative ways to spread news across the entertainment company’s various media outlets. This required observation of the marketing environment to determine a new way of reaching out to consumers. Walt Disney’s idea for the 18-month international anniversary celebration was taking passive entertainment and making it immersive in an attempt to educate the public about Disneyland. Disneyland is celebrating its 50th anniversary with an estimated $150 million in marketing support (Cabico, 2006). Television presents creative opportunities that allow Disney to advertise through targeted channels and reach their target market. The Disney Channel is targeted to the tween-to-teen viewer, aged roughly 8 to 15. This targeted channel allows Disney to reach children, an audience within their target market. ABC also did a segment on videos filmed on Walt Disney. To advertise this campaign, the program starred three actors on ABCs most popular shows to obtain people’s interest. Playing off the hype of a star to promote Disney represents the halo effect. The stars involved were: Kim Yun-Jin from Lost, James Denton from Desperate Housewives, and Isaiah Washington from Greys Anatomy. These actors gave testimonials about their hopes and dreams. Country singer Sara Evans, a contestant on Dancing with the Stars, also appeared on ABC (People’s Daily Online, 2006). The ads were shot in a reflective, documentary style. The message, advertising Disneyland, explored the dreams of each individual and what it took to accomplish them. Even new SOAP net got involved in advertising the Disney parks for the 50th anniversary. On January 1, 2005, during the anniversary celebration, Disney kicked off its global branding campaign. SOAP net’s telecast of the Tournament of Roses parade adopted the theme, â€Å"Celebrating Family. † Targeting families in its parade theme can be traced back to Disney’s mission statement, â€Å"nurturing the imaginations of children and celebrating American qualities. † The anniversary exceeded expectations. Disney Chief Financial Officer Thomas O. Staggs told investors and analysts during a conference call in May of 2005 that overall profit increased 12% in the second quarter (People’s Daily Online, 2006). An estimated 63. 1 million people visited Disneys parks in Anaheim, California and Orlando, Florida last year (People’s Daily Online, 2006). â€Å"Attendance at Disneyland was up 8. 5% last year over 2004,† said John Robinett, senior vice president of Los Angeles-based Economics Research Associates (People’s Daily Online, 2006). Effective advertising attracted the increased attendance at Disney Theme Parks. Pubic Relations After Disneyland hit the half-century mark, the Walt Disney Co. faced some critical challenges. One of these challenges is geographic. The company is set to open its 11th park in Hong Kong in September and could soon announce plans for another in mainland China. The question is how many more places in the world can support a massive new multi-day theme park? From a public relations perspective, Mickey and Minnie were just two of several characters to use at the opening of the Hong Kong Disneyland to carry their message. The PR excitement for the mid-sized amusement park is stemming from two contentious parts of society, big business and government (Cabico, 2006). The promises that Disney made for Hong Kong Disneyland aised public relations pressures, issues that may elicit public concern. The first promise is Disneyland’s fundamental appeal that kids and families will have fun together at the park. The second promise is that Disneyland will help drive the next generation of Hong Kong tourism and possibly help to stimulate the country’s economy. The third promise is that similar to Disneyland, Hong Kong will enhance its position as an international capital, attracting world-class culture, investment, brands, and talent (People’s Daily Online, 2006). These promises that Disney is making are placing positive information in the news media to attract attention to their services. However, it is risky for any company to make a promise, as the result may enhance or detriment Disney’s image. Disney’s biggest challenge, however, may be keeping the attention and dollars of a generation raised on video games. The demand for games is extremely high and has slowly gained leverage over Disney’s entertainment than most Disney attractions provide. Almost everything Disney does today is passive, while kids today expect everything to be interactive,† said Martin Lindstrom, a brand expert and author who has previously consulted for Disney (People’s Daily Online, 2006). As mentioned above, Disney has already begun to offer interactive entertainment such as, the new Buzz Light-year Astro Blazers ride. Riders compete for points, but the interactivity does not end there. People at home can download a free video game o n his or her computer and play along with the riders in real time. Disney is also counting on the Internet, cell phones, digital projectors and other technology to make its parks more appealing to Generation Y, while maintaining the nostalgia that appeals to baby boomers at the same time. In an effort to enhance their image and promote health in kids, Walt Disney Parks and Resorts declared on October 16 of 2006, that well-balanced meals for children will now become the standard offering at Disney-operated restaurants and kiosks in its U. S. , as part of the firm’s new food guidelines to promote health in kids (Disney Online, 2006). The guidelines will be adapted internationally over the next several years. Walt Disney Parks and Resorts announced a plan to eliminate all added Trans fats and enhance the taste of most of its food offerings for kids and adults by the end of 2007. Disney’s new food guidelines are aimed at giving parents and children healthier eating options. Disney Consumer Products has already begun to offer many licensed products that comply with the guidelines. There are now kid sized apples and bananas. Consumers can also purchase organic food and pasta shaped as Mickey, or one of the other well-known characters. The chairman of Walt Disney Parks and Resorts said: â€Å"This is a terrific initiative because it makes it easier for parents, even while on vacation, to offer their children well balanced meals with kid appeal† (Disney Online, 2006). Disney is generally synonymous with fun and can play a very important role in getting kids to eat a more balanced diet. Price The price for certain attractions varies dependent on the theme park location and which ticket that customer purchases. Disney’s slogan that accompanies their ticket prices reads: â€Å"The Longer You Play, The More You Save Per Day. Disney accepts many different payment options and purchase options to lessen the hassle for customers. Disney also offers several different packages to satisfy consumers. One of these packages is called Magic Your Way Package. Magic Your Way Ticket, costs $67 and will give each member of the party entry to one theme park a day for each day of the ticket (Disney Online, 2006). There ar e four parks within Disney Theme Parks, Animal Kingdom, Magic Kingdom, Epcot and MGM. If an individual purchases the Magic Your Way Package they can only attend one of these four parks. Some of the benefits people get by buying a Magic Your Way Package are three hours of extra time after regular park closing and transportation to different places throughout the park (Disney Online, 2006). Another significant benefit is that cast members provide a 24-hour service to ensure that the vacation is as worry-free as possible (Disney Online, 2006). A ticket called, Park Hopper, allows a person to visit more than one of the four theme parks each day of the pass (Disney Online, 2006). The Park Hopper